When we talk about SEO or search engine optimization, this term covers many different processes and practices. Here, we will take a closer look at technical SEO and why it is so important for the company’s development. So what is technical SEO? It is a part of optimization that deals with all the technical improvements on the website.
This means that the term covers everything SEO-related except content optimization and link building. While the main focus of technical SEO are crawl and index improvements, there are other aspects of it as well.
If you need technical SEO services, we have a quick guide that will help you understand more about optimization, technical SEO, and how to improve your website’s ranking.
Run a Technical SEO Website Audit: Why Is It Important?
There are numerous reasons why your company should focus on improving the technical side of SEO. Firstly, it can affect the overall rankings of the website. If you decide to optimize your website, there is a chance that you’ll be able to improve your ranking and appear at the top of SERP. While your primary goal is for the website to appear on the first page of search results, it is just one of many benefits you’ll enjoy.
Focusing on technical SEO will also improve your conversion rate. A website that doesn’t work properly, loads too slowly, and isn’t mobile-friendly, will only deter potential clients. Since the market can be rather competitive, visitors will simply leave the page and seek the product (or information) elsewhere.
Finally, it will maximize the return on investment since an SEO-friendly website goes a long way. You’ll be able to get the most of it if you decide to put time and money into making it perfect.
The Difference Between On-Page, Off-Page, and Technical SEO
The primary difference between on- and off-page aspects of SEO is simple. On-page SEO focuses on improving the content on the page or website. It covers all the actions on your website that may result in higher rankings in search engine result pages. It includes keyword research, improving page load times, content optimization, mobile optimization, and many other practices.
Off-page SEO aims at improving the perception of your website. This means that the second form of SEO doesn’t take place on your site, and it includes link building, social media sharing, guest blogging, etc.
As you can see, technical SEO is just one part of on-page SEO. It is worth mentioning that some people will refer to technical SEO as back-end SEO, while the term “on-page” is reserved for the front-end.
Characteristics and Elements of Technical SEO
We have already mentioned that technical SEO doesn’t include link building or content optimization. Now, we will go through everything that falls into this category and discuss how it can improve the website and the entire brand.
Speed or loading time is the time needed for the entire page to download and render on a device. Now, the more content you have on the page (like images, videos, menus, etc.), the more time it will take for it to appear.
While having a lot of content is great, you don’t want to overstuff the website and make it unusable. You should also keep in mind that users today want everything almost instantly. We are used to fast-loading websites, incredible internet connection, and if the page takes too long to load, the average user will just leave.
A recent report has shown that nearly 60% of all web traffic comes from mobile devices. It is evident that having a mobile-friendly website is necessary. Why would anyone choose to deter more than half of potential customers? Websites that don’t work or look great on smartphones are unacceptable these days.
It’s simple — if a customer opens a website, and it doesn’t work properly on their device, they will find another one that does. No one in their right mind will try to “make it work” and go through all the trouble when they can find similar content on another page.
Architecture is another aspect of SEO that plays an important role in ranking. The first thing to mention is that you should use HTTPS or hypertext transfer protocol secure. It is the only SEO-friendly option, and it will improve the security of your webpage.
This step is just one of many others related to architecture. It also includes proper URL structures, internal linking, robots.txt, sitemap, and more. Some of these aspects should improve indexing and crawling, but all of them will impact your overall ranking in the search engine result pages.
Structured Data Markup
Structured data is a form of code that allows crawlers to easily organize and display the content on the website. It is also known as schema markup, and the idea behind it is to improve the communication between the website and search engines.
Adding structured data markup can result in rich snippets. There is a chance that you will see a snippet after searching for a term or phrase on Google. These snippets have a higher click rate and provide more information about the article (or website).
There’s a difference between rich and normal snippets. The rich one features a photo preview and has more info about the query than the normal kind. It can also include the rating, phone numbers, business work hours, and so on.
Duplicate content refers to any type of content that exists in more than one place on the internet. While it is not always illegal to have the same content as other websites, it will lead to negative SEO points and lower ranking.
The term denotes images, articles, and anything else that you can copy from one website to another. This is why it’s vital to have unique content on the website, and the rule applies to each page. One way to detect duplicate content is by using Google Search Console. If there are duplicate content issues on your website, the best course of action would be to fix them immediately.
The Bottomline? Hire A Technical SEO Agency
Everyone knows how important SEO is. It is a process of improving the ranking factors so that the website can appear on the first page of the search results. In theory, the process is rather simple. However, there are various aspects one needs to take care of to ensure their website is SEO-friendly.
If you want to spot any issues you might have, you should consider using some of the popular technical SEO tools, such as GSC, SEMrush, ScreamingFrog, or any of the other popular tools, This way, you can easily notice the problematic aspects of the website and fix them. Unfortunately, not everyone knows how to approach using these tools. So, for most people out there, the easiest way to go about it is to contact a technical SEO agency.
If you have any questions about SEO, the best practices, or anything else, feel free to contact us. Here, at TheBlockBox, we have years of experience working in the field, and we know all the tricks of the trade that will help you.